One of Europe's longest and most beautiful shopping malls celebrated its premiere: the shopping center Hamburger Meile in Hamburg opened on Wednesday April 28 the northern extension of the now more than 600 meter long shopping promenade.
In the past 22 months, the shopping center, which was constructed in 1970 at the Hamburger Straße street, has been modernized and reconstructed from scratch for around 200 million. The CEO of ECE, Alexander Otto: "The Hamburger Meile is a prime example for the successful revitalization of a shopping center rich of traditions. It is setting new trends also for many other aged shopping centers all over Germany."
With the reconstruction and restructuring, which will be fully completed this fall, ECE completely realigned the retail offer in the "Hamburger Meile". The focus is placed on young, trendy fashion. Already for months have all spaces been completely let out. A new attraction in the "Hamburger Meile" is the new food court, where twelve gastronomy businesses offer their specialties among others McDonald's, KFC, Bok, McCafé, Pizza Hut, Curry Karl and Chutney. The visitors can sit and relax in the common seating area with more than 360 seats. This gastronomy concept already proved to be successful in diverse ECE centers and is now to be found in Hamburg for the very first time.
The new services on offer in the "Hamburger Meile" comprise among other a nursery school of the non-profit Fröbel group, which will start its operation in August. Around 60 places are intended for the care of children from six months to six years. "This is not only a good thing for the neighboring districts but especially for the shop assistants, who can drop off their children on their way to work and pick them up again afterwards," says Center Manager Dirk Otto.
The owner of the "Hamburger Meile" and investor of the revitalization is a Joint Venture of the Bruhn group and ECE. The general planning and the construction management for the modernization lies with ECE, who is also responsible for the leasing and the center management.