A new shopping and entrainment destination by Sonae Sierra and Bluehouse Capital is opening its doors in Larissa. Fashion City Outlet brings fashion and leisure one step from the cities of Larissa, Karditsa, Trikala and Volos, aspiring to establish itself as a new destination for the area’s residents and visitors. The two companies have valuable experience in creating and managing shopping and entertainment complexes in Greece and 18 countries worldwide.
Fashion City Outlet is expected to open its doors to the public in autumn 2018. It will accommodate 70 well-known stores, offering selected clothing and shoe brands at significantly reduced prices all year long. Among them, leading Greek and international companies, some of which will be operating in the area for the first time. It will also host leading consumer electronics retailer Media Markt, Village Cinemas multiplex, a Volta Fun Town playground, as well as a variety of restaurants and cafes.
Sonae Sierra and Bluehouse Capital will invest €9m for the renovation and renewal of the existing facilities. The new Fashion City Outlet will extend to 20,000m² and will have 1,600 parking units.
Fashion City Outlet’s operation will significantly contribute to the local economy’s growth. The new outlet will create at least 600 new jobs, for which priority will be given to local residents, while it is expected to commercially boost local market traffic, as it will attract consumers and visitors from the wider region.
Nikos Roupakas, Asset Manager of Bluehouse Capital commented: “Fashion City Outlet is a new scheme that combines shopping at affordable prices with multiple entertainment choices, thus offering an integrated experience. It has the potential to become a top shopping and leisure destination for the residents of Larissa and Thessaly.”
Thanos Efthimiopoulos, Managing Director of Sonae Sierra in Greece, added: “We are confident that the development and operation of Fashion City Outlet will benefit both the local market and local community, as well as tourism. We aim to closely cooperate with the region’s businesses, associations and authorities, in order to maximize the benefits for the local economy.”
