Sonae Sierra reinforces its activity in Italy and Romania (IT/RO)

Sonae Sierra, the international shopping center specialist, has just signed three important contacts: one for the provision of marketing services for a commercial project in Italy, and two tenant contracts for the Adora Mall development in Romania, reinforcing its international growth dynamics.

Adora Mall, Romania

Sonae Sierra's Adora Mall in Craiova.

In Italy, Sonae Sierra has just closed a service provision contract with Gruppo Immobiliare Ceccarelli for the marketing of Shopping Park, a modern shopping park integrated in an innovative project of urban renewal, located in Bovisa, in the northern area of Milan.

Bovisa Tech, scheduled to open next September, will become Milan's new pole of design, technology, research and innovation. Shopping Park will present an innovative shopping concept, integrated in a large urban renewal project, which includes offices, residential and research structures, with a total GLA of 16,850 m² for a population of 2.1 million inhabitants in its catchment area.

The project, to be developed in two stages, will have, in its first stage, about 3,200 m² of GLA for a total of 24 shops, and in the second stage, an added 4,500 m² of GLA for the creation of a further 35 shops.

Romania: reinforced shopping offer in Adora Mall
In Romania, the company signed two contracts for the entry of Best of Bowling and the Altex chain in Adora Mall, Sonae Sierra's new development, which will offer the inhabitants of Craiova an innovative shopping center with a total 59,000 m² of GLA with more than 190 shops, services, leisure and 1900 parking spaces, to make available a complete offer to a catchment area of 435,000 inhabitants.

Best of Bowling will offer a modern leisure venue with 10 bowling lanes and 15 billiards tables along with state of the art video games and simulators which will add value to the entertainment offer of Adora Mall.

The Altex chain is a household appliances and electronics specialist, which reinforces the strong commercial offer of the project.

According to Fernando Guedes de Oliveira, Sonae Sierra's CEO: "The signing of these important contracts confirms, on the one hand, Sonae Sierra's strong commitment to increasing service provision based on our know-how in all shopping center business areas and, on the other hand, the tenant interest in Adora Mall, in Romania, which has 35% of its GLA already let".

Source: Sonae Sierra

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