In the scope of its international growth strategy, Sonae Sierra has just announced the beginning of Parque D. Pedro expansion in Campinas-São Paulo, Brazil, and the agreement with another important tenant for the Adora Mall in Craiova, Romania.
The architecture of the new shopping center is inspired by the Four Seasons, due to its location next to the landmark of the city, the Romanescu Park. Its architecture and decoration, will recreate nature in its different stages, reproducing different phases and images of the flora, which together recreate the feeling of nature's environment in each of the four seasons.
Located in the central-southeast area of town, facing one of the main streets in the city and connected to the Romanescu Park, Adora Mall has a privileged location in terms of access roads, and will serve a population of 420,000 inhabitants in its catchment area within a 30 min. distance.
Sonae Sierra Brazil begins the expansion of Parque D. Pedro Shopping
Sonae Sierra Brazil just announced the beginning of the expansion work of Parque D. Pedro Shopping, in Campinas, state of São Paulo. The 9.1 million investment will create a new area in the center, containing 34 new shops in 5,400 m² of GLA. The conclusion of this important expansion is scheduled for November.
The expansion of Parque D. Pedro is part of the strategy defined by Sierra Brazil for 2010, with a total of 116 million in investments, this year alone. "That value includes the expansion of Shopping Metrópole, in São Bernardo do Campo (SP), and the first construction stages of three new developments located in the states of Paraná, Minas Gerais and Goiás", explains the CEO of Sonae Sierra Brazil, João Pessoa Jorge.
The main innovation in architectural terms is the new Alameda Parque D. Pedro which is a new and totally innovative concept in the shopping center industry in Brazil, since it's based on the architectural diversified solutions of the shops' façades. The architecture of this new area enables tenants to tailor, from pre-established criteria, brand implementation on the façades of their stores. Different levels in shop windows will lend the new space the look of a charming, open-space boulevard. Further to that, the landscape project includes exuberant plants and water mirrors, so that visitors can enjoy the experience of outdoors shopping, in a modern, attractive, and sophisticated environment.
Parque D.Pedro Shopping, inaugurated in March 2002, is one of the largest shopping centres in Latin America, with 389 shops and about 120,000 m² of GLA. In 2009, Parque