Megatrends: What lies ahead for the European retail industry? | Savills
In the mid-term future (2020-2030) goods
and services will have to cater to the
principles and lifestyle of both the rapidly
growing ageing population and the
dynamic young consumer. By that time
all generations will be online-savvy and
connected. Value, convenience, ethical
buying, sharing and personalisation are
the principles that are likely to determine
their consumerist behaviour.
