ECE has unveiled plans for a complete repositioning and refurbishment of Potsdamer Platz Shopping Arkaden in Berlin in cooperation with Brookfield Properties Germany, the asset manager of Potsdamer Platz. The two partnering companies will present the concept for the first time today at MAPIC in Cannes, France. The repositioning will focus on an entirely new concept with six different themed areas, a modern architectural design with two-story and three-story facades, a market hall with high-quality dining options, and a new tenant and retail mix including a number of premium retailers. The refurbishment is planned to start in 2019. ECE will take over the planning, design, project management, leasing, and rebranding. The company has been responsible for the management and leasing of the shopping centre since it was opened in 1998.
The refurbishment will bring about approximately 90 shops, including 15 flagship stores. The 5.500 m² market hall will be the heart of the shopping destination, accommodating premium, both regional food retailers as well as a great range of modern, international restaurants and dining concepts. Leisure and entertainment offerings will also complement the shopping experience.
“Playing an active role in the repositioning of Potsdamer Platz Shopping Arkaden, which is located in the heart of one of the most exciting metropolises in Europe, is a very challenging undertaking, which we will take on using our entire experience, expertise, and our knowledge of the latest developments in the shopping industry,” said Steffen Friedlein, Managing Director Leasing at ECE. “By repositioning the centre, we will create a destination that will be second to none in Germany and we will strive to attract new target groups and customers. People will not recognize Potsdamer Platz Shopping Arkaden after its refurbishment.”
