Playboy considers opening first ever store in Ukraine in SEC Ocean Plaza in Kiev (UA)

"Global Designer Brands, Playboy Enterprises International retail Licensee, is considering opening the first ever Ukraine store in shopping and entertainment center Ocean Plaza in Kiev," says Sergey Zaika, Head of the International Department at real estate consulting company UTG.

Ocean Plaza

Ocean Plaza in Kiev.

In his words, the most likely scenario is that Global Designer Brands will roll out its Playboy retail concept in Ukraine through a local partner. Today Global Designer Brands is considering offers from a number of Ukrainian companies.

Christopher Chronis, CEO of Global Designer Brands, is very confident that the Playboy Brand will perform very well in the Ukrainian market. "We are very excited about the prospects here. The people here have a great sense of style, they are both sexy and fashion savvy, a perfect combination for the success of the Playboy Brand."

Source: UTG

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