Morgans Hotel Group Co. (NASDAQ: MHGC), the New York-based hospitality management company with boutique hotel properties in Boston, New York, Miami, Los Angeles, San Francisco and London, has announced that it has entered into a 20-year management agreement for a 200-room boutique property in London to be branded with its acclaimed lifestyle hotel brand, Hudson.
Hudson London, scheduled to open in early 2015, marks the beginning of an international growth plan to introduce the brand into gateway markets around the globe. The announcement of the second Hudson-branded property from Morgans Hotel Group coincides with the relaunch and renovation of the original Hudson location in New York City.
Capturing the spirit of Hudson, plans for the London property reflect a social and cultural phenomenon where the emphasis is placed on unique personal experience, emotion and individuality, appealing to a certain sensibility rather than a particular age or social class.
Following the uncompromised style and innovation of Morgans Hotel Group's current London properties, Sanderson and St Martins Lane, Hudson London embodies the next generation stylish, democratic and young at heart. Bringing a distinctive new offering to London, Hudson will combine cutting edge style with impeccable service at accessible prices.
"We are delighted to announce the development of our first international Hudson-branded hotel," said Michael Gross, Chief Executive Officer of Morgans Hotel Group.
"Hudson is our gateway brand, offering guests a unique and social experience, in a creative, unexpected environment. We are looking forward to bringing the spirit of our celebrated New York property to a global stage, and elevating Hudson into a truly international brand."
Prior to the opening of the London property, Morgans Hotel Group has invested in a US $30 million modernization of the original Hudson property in New York, which initially broke boundaries with its refreshing new take on style without pretension. The updates, which are ongoing, began with a complete 834-room renovation, including new furnishings as well as upgraded technology and state-of-the-art lighting. Hotel corridors are also receiving playful updates to surprise and delight new and returning guests with unexpected touches.
In a collaboration between the Morgans Hotel Group design team and acclaimed design group, Rottet Studio, the public spaces of Hudson New York will also be transformed, beginning with a new European-style restaurant concept with a bohemian influence and transitional indoor/outdoor space.
The iconic Hudson Bar will also be reinvigorated with a nod to 1940s French decor infused with a rock and roll edge, while celebrated original design elements including the Clemente ceiling fresco will be restored. Both Private Park and Library Bar will also see enhancements to create even more comfortable and inviting spaces for guests.
Located in midtown, Hudson New York, the ultimate lifestyle hotel for the 21st century, is a brilliant reflection of the boldness and diversity of the city. Hudson New York's updates are slated to be completed in autumn 2012, and Hudson London is scheduled to open its doors early 2015.
Source: Thomson Reuters