Moorfield has launched its Build to Rent brand, More. to consolidate its extensive expertise within the sector into a distinct platform. The company has developed and operated 1,200 BTR apartments since 2012 and intends to continue investing in the sector through the new More. platform. The most recent scheme to launch is Duet, in Salford Quays, adjacent to MediaCityUK and offering 270 apartments.
The More. brand will initially comprise three schemes, totalling 785 apartments: Duet and The Trilogy in Manchester and The Forge in Newcastle. They provide a mix of one, two and three-bedroom apartments, fully kitted out with state-of-the-art appliances and designed to optimise space with market-leading on-site amenities, including extensive shared resident facilities specifically curated to support co-working, wellness and socialising. Each scheme also benefits from ultrafast fibre broadband, strong transport links and a wide range of local amenities in close proximity.
More. will also complement Moorfield’s activities in the student accommodation and senior living sectors.
Sadie Malim, Head of Special Projects at Moorfield Group, said: “The More. branding encapsulates the work we have done to date across all the BTR schemes we manage to build rental offerings for the modern ‘Superenter’. Our brand standards ensure that each scheme is designed both aesthetically and technically to appeal to the discerning and tech-savvy customer with a strong focus on community and engagement. We have been investors in “beds” since entering the PBSA market in 1998 and have consistently led the market in identifying the needs of customers across the residential spectrum and innovating to fill the gaps. The More. brand will help us communicate our experience and intentions in the BTR sector, one where we have significant near-term growth ambitions. Duet is our second BTR scheme in the Manchester area and we are excited to welcome our first customers this week.”
Heiko Figge, Head of Operational Asset Management at Moorfield Group, commented: “We’re excited to now have over 500 BTR units operational in Manchester. With The Trilogy almost fully let less than seven months after opening, we are confident that Duet will also let up swiftly. The scheme is perfectly located to benefit from the growing prominence of MediaCityUK as a hub of technology, innovation and creativity, with over 200 businesses now calling it home.”
