Neinver has added Fashion Outlet Montabaur to its European platform The Style Outlets ten months after assuming management of the German centre. The company thus continues the expansion strategy of its brand The Style Outlets, which now has 11 centres in 6 European countries, totalling 225,000 m² of GLA.
Montabaur The Style Outlets enjoys a strategic location between Cologne and Frankfurt, with a catchment area of 17.5 million people within a 90-minute drive. The centre has 13,900 m² of GLA and more than 70 top brands such as Diesel, Desigual, Guess, Luisa Cerano, Levi’s, Marc O’Polo, Nike, Samsonite, Fossil and Tommy Hilfiger, with a 98% occupancy rate.
Sebastian Sommer, Neinver’s Business Development Director and the company’s Country Head for Germany, said: “Bringing Fashion Outlet Montabaur into our European platform The Style Outlets strengthens Neinver’s expansion strategy and lets us leverage synergies in the assets’ management, positioning and leasing. This centre is a perfect fit for The Style Outlets’ values and shopping experience, with a strong line up top international and domestic brands, a unique environment and a full range of visitor services.”
“The centre has shown continual growth in sales and foot traffic, and we are convinced that adding it to The Style Outlets platform will enhance the customer experience as well as drive growth. Our short-term goal is to continue improving the centre’s mix of stores and adding brands that already operate in Neinver’s other European centres,” said Uli Nolkensmeier, Manager of Montabaur The Style Outlets.
