- Ronan Bole, France Operations Director, Amazon and Raimund Paetzmann, VP Corporate Real Estate, Zalando SE will explain how logistics has become key to innovation in the customer journey (Wednesday 14/11 at 2.30pm).
- Thomas Kouck, Managing Director/Partner, vente-privée entertainment, will speak during the first MAPIC Leisure Summit on the importance of data and its analysis (Tuesday 13/11 at 2pm).
- Philippe Chainieux, CEO, MADE.com will give his point of view on the importance of the complementarity between e-commerce and bricks and mortar stores. This e-tailer specialised in design furniture will discuss his new development projects in addition to the seven connected showrooms already opened in Europe (Wednesday 14/11 at 11am).
- Talks from L’Occitane En Provence, Kidzania, WeArena Entertainment and Huawei Italy, among others, will illustrate the new commercial mix now being developed in shopping centres, where fashion brands no longer rule the roost.
The impact of digital and the explosion of online sales are encouraging retailers and commercial property professionals to completely rethink their physical points of sale to offer new and enhanced customer experiences. Leisure, food & beverage, well-being and innovation have become pillars of the offer in all commercial space, which are tending to become lifeplace destinations.
Among the 2,100 brand representatives present in Cannes, MAPIC participants will have the opportunity to meet those from Bottega Portici (Italy), Bouchara (France), El Ganso (Spain), Fresh (France) and Zapa (France) attending for the first time on the Croisette, as well as Zara, Uniqlo, C&A, Burger King, Hema, Benetton, Claire’s, Burberry, Adidas and Levi’s, who are all regular visitors to MAPIC.