The 2011 International Council of Shopping Centers (ICSC) European Solal Marketing Awards have been launched and entrants are being urged to get their campaign in early as awards will be announced at the ICSC Marketing Conference being held in Istanbul, Turkey on April 6-8, 2011 two months earlier than in previous years.
The ICSC Solal Marketing Awards celebrate the very best of retail marketing across Europe, recognizing best practice and rewarding those with the most effective campaigns.
Last year a record 152 entries were received from shopping centers in 18 countries across Europe, including South Africa which asked to become involved with the Awards Program as there is no such high ranking industry marketing awards program in that country. Seven Gold Awards, 22 Silver Awards and one Special Distinction for Innovation were awarded.
All winners automatically qualify for entry into the internationally-acknowledged ICSC Global 'best-of-the-best' VIVA Awards program which recognize excellence in shopping centre marketing across the world.
New jury members for 2011 European Solal Marketing Awards
As the International Council of Shopping Centers (ICSC) launches its 2011 European Solal Marketing Awards, the new line up of jury members has also been announced.
The ICSC Solal Marketing Awards jury is made up of ICSC members who give their time and expertise to review the very best of retail marketing across Europe and South Africa, recognising best practice and rewarding the most effective campaigns.
Jury Chair for 2011 is Jacques Sinke, Director of International Retail, MAB Development, the Netherlands. Jacques takes over from Frank Pöstges, Managing Director of CentrO Oberhausen in Germany who served as Jury chair for three years.
This year, for the first time, senior directors from retailers Desigual, Inter IKEA and List Fashion Group have joined the jury.
Jacques said: "It is an honor to have been invited to lead a jury with such international knowledge and expertise in retail development, management, shopping center marketing and retailing. Last year a record 152 entries were received from 19 countries and whilst it takes time to assess each entry, we all learn so much."
Deadline for entries for the 2011 awards is February 4, and winners will be announced at the ICSC Marketing Conference being held in Istanbul, Turkey on April 6-8, 2011 two months earlier than in previous years.
New judges for 2011
Marketing Manager, Steen & Strøm Danmark A/S, Denmark
Project Manager, SCM Europe, Netherlands
Pavel Hradec, CMD
Managing Director,, Inter IKEA Centre Ceska Republic S.R.O., Czech Republic
Head of Real Estate, Desigual, Spain
Director of International Sales, List Fashion Group S.P.A, Italy
Established Solal Judges
European Marketing Manager, Retail Division, DTZ, United Kingdom
Loredana Maria Croicia
Sales & Marketing Director, Baneasa Developments SRL, Romania
The Exchange due to open in September (IE)