Helical Bar PLC has pre-let the majority of its Shoreditch-based Class C office space building to DLKW Lowe as the creative advertising agency moves from West London.
DLKW Lowe, which counts Unilever, Post Office and Morrisons as clients, will be taking all but the top floor and half of the third floor of the 5, 760 m2
building, housing all Mullen Lowe Group UK agencies including advertising agency DLKW Lowe, activation agency Lowe Open and digital agency Lowe Profero.
Working with architects Buckley Gray Yeoman, the former carpet factory has been transformed by Helical Bar into a contemporary workplace, which retains the character of its industrial past but has been reconfigured to optimise the efficiency of space, maximise natural light and ensure the building re-engages with its surroundings.
DLKW Lowe has taken a 15 year lease with a break clause at the 11th
year, leaving only 1,421 m2 to be let which includes a penthouse floor with sizeable terrace. Completion of the building, on City Road in London EC1, is due in August of this year.
Matthew Bonning-Snook, Development Director at Helical Bar plc, commented: "We made a call on the Old Street / Shoreditch area in 2012, with three purchases involving a development pipeline of more than 39, 948 m2 .
“It is now pleasing to see that the type of product we are delivering is right for this market and of course well timed. We are particularly delighted that a leading creative agency like DLKW Lowe is making it their home, relocating from Brompton Cross in South Kensington, in part due to the desire to attract the very best creative talent which this area certainly has in abundance."
Source: Helical Bar PLC