Following its strategic announcement earlier this year to focus purely on retail property, Hammerson is strengthening its retail marketing credentials at both board and operational level through key appointments and the creation of new roles.
Hammerson has appointed Gwyn Burr as a Non-Executive Director. Gwyn has over 25 years' experience in the retail sector, with a particular focus on the delivery of industry-leading customer service and marketing communications. Burr is Sainsbury's Customer Service and Colleague Director, responsible for the interaction with 22 million customers every week.
Within Hammerson's UK retail team a new role of UK Commercial Director is being created. Reporting directly to Lawrence Hutchings, MD of UK Retail, the position will have overall responsibility for leasing, catering, new business and commercialization.
Recognising the increasing importance of identifying and securing exciting new retail brands, Sheila King is stepping into a new role as Leasing Director, New Business. King will focus on attracting emerging brands to Hammerson's retail venues and developing retailer relationships to continually improve the tenant mix in the UK and France.
Stephen Brown has been promoted to UK Marketing Director with responsibility for marketing, research and customer insight. Brown joined Hammerson in August 2010 from DSG and was previously at Home Retail Group where he had responsibility for driving Homebase's multi-channel strategy. To ensure Hammerson continues to capitalize on opportunities represented by multi-channel retailing, it will also appoint a digital planning manager.
David Atkins, Chief Executive of Hammerson, commented: "The increasing complexity of identifying, securing and managing relationships with successful retailers means we need to build on our existing skills by creating bespoke roles and introducing retail expertise throughout the business."