FASHION HOUSE Outlet Centre Moscow is FASHION HOUSE Development's first live project in Russia. They completed the acquisition of their site in Moscow in 2009 and then went on to develop the plans and artistic impressions for the site which were unveiled at a press launch event in Moscow.
Neil Thompson, Chief Commercial Officer, FASHION HOUSE Development, the leading developer of outlet centers in CEE, outlined its design and concept and highlighted the opportunities FHM has to offer.
Neil explained: 'As well as attracting European and International brands with an established outlet offer there are many brands in Russia who have excess stock but no outlet offer as part of their retail strategy, so this provides an ideal opportunity for them to manage this stock and protect their brand. The few that do have an outlet offer are spread out so far the attraction of nearly 200 outlets under one roof is a first for Russia. It is ideal for the retailers and consumers.'
The FASHION HOUSE Moscow site is 38,580 m² with 28,765 sq m GLA, it will be home to 192 outlet units, food court and cafes, 1,865 parking spaces and a children's play area. The grand opening is planed on November 2011.
Neil explained; "We considered several sites in the Moscow region, but decided on the site North West of Moscow near the Sheremetyevo International airport turned out to be the best place for our Outlet Centre. It has a catchment area of 13.4 million within a 90 minute drive time and is in a close proximity to Moscow and Khimki. It will also benefit from the future construction of highway between Moscow and St. Petersburg."
The brands present were very supportive of the projects potential:"We really liked the approach of FASHION HOUSE towards the development of outlet centers. We will consider outlet centre FASHION HOUSE Moscow for our two brands Sportmaster and O'stin"", comments Nikolay Uskiev, SPORTMASTER.
"For us the issue of stock control is not critical, as Mango outlets are part of our business strategy. We already have stand alone outlets situated in Moscow and Ufa. Participation in FHM would allow us to diversify our distribution channels and be part of a larger draw to potential customers. Mango outlets are present in other Fashion House projects in CEE, that's why FHM is an interesting project for us and in our opinion has very good prospects" comments Andrey Vinogradov, director of RAMO company (brands Mango, Promod)
Neil is delighted with the response: "We have built a great offer and take great care in developing Outlet Centers that work