The International Shopper Insights in Action Event unites more than 300 of the world\'s most influential FMCG Suppliers and Retailers to share best practices, industry innovation and illustrate the value of activation at retail. Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behavior, the decision journey and how to champion the value of activating intelligence for basket growth.