Established in 1995, MAPIC has been at the leading edge of the retail revolution, constantly adding new location-based elements while remaining true to its core mission to bring retailers, investors, developers and specialists together to understand, embrace and drive forward amazing lifestyle destinations, attracting attendees from more than 80 countries.

For some years MAPIC has taken a leading role in embracing Innovation, Leisure and food and beverage as shopping centres evolve into lifestyle destinations. In 2018, MAPIC will reflect this new retail paradigm with ‘Transforming Reality’ as the global event’s core value, leveraging the new retail mix.