Dominvs Group has received a resolution to grant planning consent from the London Borough of Brent for the €276.3m (£250m) (Gross Development Value) mixed-use regeneration project on the Euro House site in Wembley providing 493 apartments and penthouses, retail outlets and 30,000ft² (2,787m²) of maker space (light industrial/workshops), complete with the high-quality public realm, canal-like feature and landscaping.
Located just a few minutes walk from the iconic Wembley Stadium, the adjacent London Designer Outlet retail village and Wembley Park Underground Station the new Euro House development is designed by multi-award winning architectural practice AHMM (Allford, Hall, Monaghan & Morris).
The 541,564ft² (50,313m²) (GIA) development is located on a freehold 2.8-acre industrial site on Fulton Road, with a former warehouse building and yard set to be replaced by four striking new buildings, rising from 11 to 21 storey, containing one, two and three-bedroom apartments of which 98 provide affordable housing and the balance private sale. The prime site falls within the heart of the Wembley Area Action Plan, an 87-acre zone which is being transformed into Wembley Park, a new destination for London providing high-quality housing, fashion outlets, restaurants and cafes.
The building’s raised ground floors will create spacious and stylish glass-fronted foyers to the various buildings, along with bright and airy retail boutiques and other lifestyle and commercial units. There are roof gardens on top of podiums and the buildings will be surrounded by wide pedestrian boulevards, landscaped areas, children’s playspace and gardens. Another aspect of the project will be to transform Wealdstone Brook, a tributary of the River Brent, into a new canal-like feature within the development, increasing its naturalisation and biodiversity, whilst also creating a pleasant amenity for future residents and visitors. The development will have more than 900 cycle parking spaces, cyclist-friendly pathways and pedestrian boulevards, supporting Brent’s aspirations for providing sustainable transport solutions in the area. The flagship London development has been designed to achieve a BREEAM Excellent rating.
Husnell Ahluwalia, Director of Dominvs Group said: “Dominvs Group is delighted that the flagship €276.3m (£250m) mixed-use regeneration project on the Euro House site has received planning consent. With this consent Dominvs Group has achieved significant value-enhancement to the site, which once developed, will be one of the largest urban regeneration schemes in Wembley Park, a leisure and retail destination which had over 20 million visitors last year. The new Euro House development will provide high-quality housing, retail and maker space units and is on the doorstep of the iconic Wembley Stadium and the adjacent London Designer Outlet retail village, which has over 7 million visitors per annum and is one of the most popular designer outlet villages in the UK.”
Husnell Ahluwalia, Director of Dominvs Group added: “The timing of this planning consent on the Euro House development in Wembley Park has been perfect, coinciding with the announcement and introduction of a COVID-19 vaccine. There has been a strong return of confidence that by Spring 2021 we will start to see a return to normality, which will unlock significant pent-up buyer demand in the London housing market, and Dominvs Group now has a major consented scheme on this site ready for a strong market."
