Colliers International integrates services globally under a single brand

Colliers International offices in southeast Europe have officially adopted the new Colliers International market position and brand, including a modernized logo, as part of a campaign being undertaken by offices around the globe to bring Colliers International real estate professionals and service lines under one enterprise.

The consolidation under a single brand signifies Colliers International's commitment to providing clients with seamless access to a complete set of real estate services, whether those services are required locally, nationally or internationally.

"Colliers' new position as a consolidated company represents an important change in the way we are presenting ourselves to clients and the way they perceive us as a company. The move represents a step forward in comparison to the usual market practice in this part of Europe," said Maja Sahbaz, General Manager of Colliers in Serbia.

"The new identity signifies a unity of service excellence and quality which is one of the basic goals of our company, regardless of whether the client is in Serbia or anywhere else in the world."

Also included in the new branding are FirstService Real Estate Advisors, which provides corporate solutions and property and asset management services, FirstService Williams, FirstService PGP Valuation and PKF Capital – Hotel Brokerage Services. All of these firms will now be known collectively as Colliers International.

"Colliers International is one of the world's most respected real estate brands, and the name is synonymous with the highest levels of service excellence," said Chris McLernon, Chief Executive Officer, EMEA.

"The strategic integration of our business and the launch of our new look and feel not only announce to the industry that we are committed to delivering best-in-class service, but that we are a single enterprise with a market leading platform."

"Colliers International is focused on accelerating success—for our clients, for our people and for our communities," said Douglas Frye, global president and CEO of Colliers International.

"We've worked tirelessly to grow our platform and enhance the depth and scope of our services into a top tier global commercial real estate services firm and now the world can expect seamless service delivery from one organization."

Source: Colliers

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