British Land has submitted a planning application to Westminster Council for a major new 193,500 ft² (approx. 17,976 m²) mixed-use scheme following its acquisition of the Clarges Estate last year. The site totals almost one acre bounding London’s Piccadilly and includes residential, offices and retail.
Planning consent for an earlier scheme was granted in April 2011 but the new plans reinvigorate this important corner of Mayfair and see residential use increased from 63,000 ft² to 94,000 ft² and the development’s office element remodeled from 91,000 ft² to 47,500 ft².
The prime residential component, overlooking Green Park, will comprise up to 36 units over nine stories and is a rare addition to new-build properties in Mayfair which are in short supply. Stepping back from Piccadilly, on the other side of a new mews street, the office element will sit on the ground floor and six upper floors with facades to Clarges Street and Bolton Street.
Tim Roberts, Head of Offices for British Land, said: “This is a complex project involving detailed site assembly and reconfiguration, but our core development skills have delivered an exciting outcome for this important area of London.
“We are big backers of London, and this is a rare opportunity to develop a freehold Mayfair site for a structurally under-supplied market as well as reinforcing British Land’s growing strength in London’s West End.”
The Kennel Club, whose current home is on Clarges Street, will now occupy a 27,000 ft² new-build development rather than the 20,000 ft² refurbished property envisaged in the original proposal. This follows the agreement with The Kennel Club, announced in March 2013, to amend and improve the original scheme.
Architect Squire & Partners’ overall concept is designed to replace 1960’s floor space with highly efficient modern accommodation which optimizes natural light and enhances the conservation area in which it sits.
Subject to planning consent, demolition would start in 2013/2014, with phased completion leading up to 2017. The remodeled proposals for the site, bounded by Piccadilly, Clarges Street and Bolton Street, have been submitted follow extensive public consultation over the project.
Source: British Land