Agent Provocateur’s first luxury lingerie and accessories boutique in Russia outside of Moscow will open St. Petersburg in July. The 110 m² lease at 117 Nevsky Avenue was managed by JLL.
Agent Provocateur was founded in the UK in 1994 and today is present in 13 countries across Europe, America, the Middle East and Asia. The Nevsky Avenue boutique will be the brand’s first Russian presence outside of Moscow where there are currently seven boutiques, along with an online store. The boutique interior will be executed in accordance with the brand’s global concept and is being designed in co-ordination with London head office.
The Nevsky Avenue boutique will launch with a seasonal collection including lingerie, swimwear, stockings, accessories, along with a classical line of bestsellers including - kimonos, pjyamas, masks, garters and a demi-couture collection, including evening gowns. The perfumer brand line will be represented as well.
Anna Lapchenko, Head of High Street Retail of JLL in St. Petersburg, said: “The boutique’s St. Petersburg location is a perfect fit for this luxury retailer. Part of Nevsky Avenue behind the Vosstaniya Square has a strong reputation for premium shopping. The location near Chanel and Wild Orchid boutiques as well as Babochka multibrand will provide a steady flow of target customers. The world famous Agent Provocateur brand will ensure demand among residents of St. Petersburg.”