To match with the changing world of work and coworking trends, Accor has announced plans to open WOJO 1200 coworking spaces in under 3 years. The move is in line with the company's augmented hospitality strategy and seeks to make WOJO, a joint-venture between Accor & Bouygues Immobilier created in July 2017, the leading coworking brand in Europe by 2022. The WOJO coworking spaces will be launched within Accor hotels worldwide with different offerings, across all segments (economy, mid-scale and luxury segments).
Stephane Bensimon, CEO WOJO: “As we are directly in touch with companies and workers on a daily basis we have a thorough understanding of their needs and expectations in the workspace. A personalized welcome, premium services, a friendly atmosphere and designer spaces are all essential features covered by our expertise. Through our new range of spaces, we are now able to meet a key customer need: combining the quality of work life with mobility. WOJO will offer three different products and experiences to deliver the broadest range of coworking solutions in the industry.”
To drive this ambitious project, Accor’s Innovation Lab collaborated with the WOJO team to deliver a global coworking experience. Frederic Fontaine, SVP Marketing Innovation Lab said: “This collaborative initiative with WOJO is fully consistent with the role of the Innovation Lab, whose objective is to create new consumer experiences & build unique value by observing and anticipating future consumer trends & habits.”
Franck Gervais CEO Accor Europe, said: “We have the assets (brands, spaces, teams), we have the services (restaurants, bars, meeting spaces) and we are open 24/7. By participating in WOJO’s ambitious development, we are optimizing the use of these assets and are creating value for our owners by being open to a new type of customer, i.e. coworkers.”
